I found this approach from Adam Croom, a long time friend and colleague, who amongst other things, teachers advertising at the University of Oklahoma.
He describes a situation adopting and needing to update a rather old open textbook, and some experiments in putting ChatGPT to use.
Each year that goes by has me contemplating if I should continue with the textbook or not knowing that it is not getting any younger. In class, I make sure that we hit all of the ways advertising has evolved since that time (of which there are no shortage!): mobile, social, influencers, programmatic advertising and other data-driven targeting strategies, branded entertainment, etc. More broadly, the textbook plays a secondary/tertiary role in the course. I don’t use any publisher slides or materials, so its value is really as an auxiliary that deepens their understanding of the course content and allows them to spend additional time with key concepts.
But my course evaluations continue to hit the same notes. First, they are extremely appreciative that they are not having to pay for the textbook, but that it’s also terribly dated.
Adam shares his experiments and where ChatGPT helps and where it comes short, but concludes it has power as one tool to speed up the rewriting process-- not as a one click magic button. I like his describing it as an “accelerant”?
Is anyone else trying this approach? I am hoping to talk Adam into maybe doing a demo for us in OEG Live. What’s the interest?